One of the biggest mistakes a business can make is depending on a single marketing channel to generate all of its customers. A company may rely heavily on Facebook. Another may depend almost entirely on email. Some businesses spend most of their marketing budget on Google Ads, while others post regularly on social media and […]

Businesses have more ways than ever to reach potential customers. Email, social media, paid advertising, search engines, text messaging, and other digital channels all compete for attention. But one marketing strategy continues to give local businesses a powerful way to get directly in front of the households and businesses they want to reach: direct mail marketing. […]