Starting a marketing agency can sound simple. Find businesses that need marketing. Offer them services. Close the sale. Make money. But once you begin looking at everything required behind the scenes, starting an agency becomes much more complicated. What services will you offer? How will you price them? Who will perform the work? Where will […]
Generating leads is important. But generating more leads won’t solve a business’s growth problem if those leads aren’t being managed properly. A potential customer completes a form. Nobody responds quickly. Someone calls the business and asks for information. Their contact information gets written down but never entered into a system. A salesperson sends an email […]
One of the biggest mistakes a business can make is depending on a single marketing channel to generate all of its customers. A company may rely heavily on Facebook. Another may depend almost entirely on email. Some businesses spend most of their marketing budget on Google Ads, while others post regularly on social media and […]
Every business needs customers, but before someone becomes a customer, they usually start as something else: a prospect. Finding enough of the right prospects is one of the biggest challenges businesses face. Sales teams can spend hours searching for potential customers, building lists, checking contact information, making calls, sending emails, following up, and trying to […]
Businesses have more ways than ever to reach potential customers. Email, social media, paid advertising, search engines, text messaging, and other digital channels all compete for attention. But one marketing strategy continues to give local businesses a powerful way to get directly in front of the households and businesses they want to reach: direct mail marketing. […]
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